Project details
Jets Late Night
CBS Sports | Sports Show Packaging
I love the New York Jets, unconditionally, and I did my best to show it! In this project I was given a brief description of what the producers wanted to show to look like and who the viewer would likely be. I was also given the show name and the Jets Style Guide and I took it from there. I didn’t want to use footage or go-to football elements. Instead I wanted to just create a very cool Jets logo animation (Something unexpected). I started to create in 3D and it came together in an very organic unplanned way.
Sr. Creative Director: B. Brower