Project details

Jets Late Night

CBS Sports | Sports Show Packaging

 

I love the New York Jets, unconditionally, and I did my best to show it!  In this project I was given a brief description of what the producers wanted to show to look like and who the viewer would likely be.  I was also given the show name and the Jets Style Guide and I took it from there.  I didn’t want to use footage or go-to football elements.  Instead I wanted to just create a very cool Jets logo animation (Something unexpected).  I started to create in 3D and it came together in an very organic unplanned way.

 

Sr. Creative Director: B. Brower

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